GOOD LIGHT COSMETICS
Launching a creator-first skincare campaign.
Supported the launch of Strawberry Moon Grinding Cleansing Balm through creator partnerships, short-form content, and organic social storytelling designed to increase awareness, community engagement, and direct-to-consumer sales.
ROLE
Social Media Intern
TIMELINE
September 2025 – December 2025
+135.9%
+73.9%
+38.6%
Social-attributed DTC Revenue
Reach
Video Views
MY ROLE
I contributed to the Strawberry Moon product launch through:
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Producing 3+ weekly TikTok videos
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Managing weekly content calendars and trend research
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Sourcing and tracking 200+ beauty creators
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Coordinating influencer product seeding
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Monitoring creator performance and campaign insights
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Supporting campaign recap reporting and launch optimization
Strategic Approach
Rather than creating content around product features alone, I focused on adapting platform-native trends into authentic skincare storytelling that felt natural to Good Light's brand voice.
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Campaign performance showed that creator-led demonstrations, routines, and educational storytelling consistently generated stronger engagement than polished promotional content. These insights informed content planning, creator selection, and launch recommendations throughout the campaign.
CAMPAIGN OBJECTIVE
Introduce Strawberry Moon Grinding Cleansing Balm through a creator-first social campaign that encouraged product discovery, community engagement, and purchase consideration among skincare consumers.
FEATURED DELIVERABLES
Short-Form Content
Creator Campaign
Produced TikTok-first content that translated product education into platform-native storytelling while maintaining Good Light's playful, community-driven brand voice.
Supported influencer sourcing, product seeding, and creator performance tracking across 200+ beauty creators to amplify launch awareness and authentic product discovery.
Content Planning
Campaign Reporting
Managed monthly TikTok content and trend research that aligned platform behavior with launch priorities and seasonal campaign moments.
Supported campaign recap reporting by identifying top-performing content, analyzing creator performance, and summarizing key insights from the launch.
MARKETING TOOLKIT
Platforms
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TikTok
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Instagram
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Canva
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CapCut
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Excel
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Google Workspace
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Organic social strategy
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Creator sourcing
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Trend research
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Campaign reporting
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Performance analysis
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Content planning
Applied to