POWER DIGITAL
Developing a TikTok Shop Go-to-Market Strategy.
Supported creator-led social commerce strategies for consumer brands across beauty, wellness, lifestyle, beverage, and accessories through TikTok Shop. My work focused on creator partnerships, affiliate strategy, performance analysis, and campaign planning that connected brand storytelling with measurable commerce outcomes.
ROLE
Social Commerce Intern
TIMELINE
Jan 2026 - May 2026
1,000+
Creator outreach coordinated
Product seeding evaluations
100+
Daily
GMV, affiliate & creator performance analysis
MY ROLE
I contributed to creator-led TikTok Shop campaigns through:
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Creator sourcing and outreach
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Affiliate coordination and communication
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Product seeding evaluation
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Trend and competitor research
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Campaign optimization and reporting
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For a watch brand client, I independently developed and presented a 10-week TikTok Shop affiliate strategy spanning creator sourcing, phased launch planning, CRM messaging, creator briefing, and growth recommendations. The presentation was recognized by agency leadership for its strategic recommendations, visual storytelling, and client-ready presentation style.
Strategic Approach
Rather than evaluating creators based solely on reach or aesthetics, I analyzed how creator selection, content style, and platform behavior influenced engagement, conversion, and purchase intent.
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Campaign analysis showed that conversational, educational, and problem-solving content consistently outperformed aesthetic-only videos. These insights informed creator recommendations, content direction, and campaign optimization across TikTok Shop initiatives.
FEATURED DELIVERABLES
Go-to-Market Launch Strategy
Creator Strategy Framework
Developed a phased TikTok Shop launch strategy that sequenced creator activation, promotional messaging, affiliate growth, and GMV optimization leading into Father's Day.
Built a tiered creator strategy balancing proven converters, emerging affiliates, and volume creators to maximize both reach and revenue potential.
CRM Journey
Affiliate Selection
Mapped the customer journey across awareness, consideration, and conversion with lifecycle messaging designed to support product discovery and purchase.
Evaluated creators using audience fit, engagement quality, and historical GMV performance to recommend affiliates aligned with campaign objectives.
MARKETING TOOLKIT
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Kalodata
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TikTok Shop Seller Center
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Cruva
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Excel
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AI-assisted research
Platforms
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Creator evaluation
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Competitor analysis
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Affiliate performance
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GMV tracking
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Campaign optimization
Applied to